Custom Market Access
Resources
While personalized communication tools to support HCP marketing are now common, the specialized needs of market access teams are typically overlooked. Field teams can struggle to provide the detailed, specific access details that today’s complex environment demands.
AccessSync® combines multi-sourced access data, modular content, and targeted creative to enable clients to simplify market access complexity through precise, highly relevant messaging. Quickly use your data to personalize market access resources for individual HCPs and office staff, enabled by data-driven business logic.
Branded Access Resources with Dynamic Content
We specialize in the creation of access resources specifically designed to support complex access conversations. Extensive design flexibility enables real-time generation of dynamic market access content presented in pre-approved branded resources.
Customization Based on Market Conditions
As access environments change, creative resources need to quickly adapt. With 20 years of operational knowledge, AccessSync can intelligently adapt market access messaging to resonate with target HCPs and improve access outcomes.
Extensive Media Types and Delivery Formats
HCPs and their staff face enormous demands on their time, creating challenges for field teams to connect and communicate important access information. Resources developed by AccessSync are designed to enable effective outreach in multiple media formats and distribution methods, including print, email, and tablet displays.
Multiple Levels of Content Depth and Controls
Cross-functional access teams face the rigorous and ongoing task of ensuring access resources are in compliance with brand and legal standards. When access data changes, these materials must be able to rapidly flex to address new or updated information. AccessSync builds resources with this in mind, and leads MLR reviews with legal and regulatory compliance teams as an integral part of our creative services.